SHOT Show University - Winning the online customer

Everyone shops online — so how do you get those online shoppers into your store?

In a world in which it seems everyone has checked whether an item was in stock or if a price at one store could be bettered by another before they ever set foot in a store, a comprehensive and intelligently designed online presence is essential to the success of today’s FFLs and firearms ranges. But how much is too much? What should you have on your website, when should you have it and, most importantly, is that online presence driving people into your store or otherwise converting their shopping into completed sales?

Our 2018 SHOT Show University session “New Media Marketing” will go far in answering those questions by exploring not just how to sell to online buyers, but also the importance of aligning content and online technology to your sales and marketing strategy. You’ll learn the best new ways to promote your business online, as well as the role technology can have in reducing the time and workload needed to maintain and manage this critical consumer connection. The latest in social media, gadgetry and software that can enhance any business’ online presence while saving time and increasing sales will also be discussed.

Frank Furnes - Winning the online cutomer“New Media Marketing” will be presented by Frank Furness, CSP, an internationally sought-after sales and technology speaker and social media presenter. His lively, enthusiastic and humorous style has inspired audiences around the world, and he has a gift for explaining how these things work in tandem to produce great results for organizations. He is the past President of the Professional Speakers Association of Europe, and he spends 70 percent of his time speaking internationally, working in 58 countries. He has presented at Entrepreneurs University, and his clients include the British Olympic Team, The Professional Cricketers Association, Sporting Champions and Sport England. In 2007, he was awarded Top Speaker for Vistage Europe, and in 2011 he was inducted into the Speaker Hall of Fame. In 2013, he was awarded TEC Australia’s Overseas Speaker of the Year. Apart from his speaking obligations, Furness has an internet marketing business, with 22 websites all producing income. He has been an avid supporter of video marketing for many years, and his YouTube channel has 700 videos, four million views and more than 6,000 subscribers. His books, “Walking with Tigers – Success Secrets of the World’s Top Business Leaders” and “How to Find New Business and Clients,” are international bestsellers.

Taking place Monday, Jan. 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class. Though anyone can attend any learning track, those established FFL businesses seeking further success are especially encouraged to participate in the Master’s Class track and take advantage of furness' session “New Media Marketing.”

Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University.

Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at to learn more about our wide variety of sponsorship options.


View the full Executive Management Seminar agenda and speaker lineup