I’m very happy to announce that the SHOT Show Store that’s proven so popular at the Sands Expo Center the last two years is now available online.

Why online? We started the live SHOT Show Store in 2014, and it was a smash hit. Truly, the SHOT Show is more than just a trade show for tens of thousands in our industry. Many hunters and shooters take part via and when we introduced the SHOT Show store there was instant customer demand for the cool swag that industry luminaries were able to buy. When an event means that much to so many people, having something memorable to mark the occasion and wear proudly is something we’re glad to make possible. Now with the online store, we’ve extended that opportunity.

The new online SHOT Show Store is available here The store is open to the public; you do not need to be an NSSF Member to shop. Site users are encouraged to setup an account for easier shopping and checkout, and shoppers may leave product reviews. The 2017 SHOT Show will take place January 17-20 at the Sands Expo Center in Las Vegas, Nevada. For more information, visit


Chris Dolnack is Senior Vice President and Chief Marketing Officer for the National Shooting Sports Foundation. Follow him on Twitter at @ChrisDolnack.