Word just came in from our friends at CMG Marketing & Events and Triple Curl Advertising and PR that exhibitor registration has opened for the 2017 Industry Day at the Range. NSSF, as always, is the event’s top sponsor, continuing a long tradition of work with this event that provides a unique experience to exhibitors, media and buyers leading up to the annual SHOT Show.

This ever-important pre-show event, taking place on Monday, January 16, 2017, the day before the 2017 SHOT Show opens, provides thousands of media members and buyers the opportunity to experience hands-on the newest products set to debut at the show. Always a hub for the best of the outdoor media seeking out the guns, ammunition, vehicles and accessories that will be their headline makers in magazines, newspapers, blogs and video uploads for the coming year, two years ago the event began admitting a select number of buyers. Those buyers repeatedly tell us that this extra day in Vegas that affords them one-on-one interaction with the products and the company pros behind them is invaluable when it comes to making inventory decisions, and it also gives them a personal experience that translates directly to better consumer interaction and product sales.

Exhibition space at the 2017 Industry Day at the Range is available with or without shooting bays, and registration is open to both SHOT Show exhibitors and those on the waiting list for show floor space. In fact, we specifically encourage those manufacturers, especially those new to the industry, to explore the opportunity offered to them by this event, as they wait for positioning in the Sands Expo Center. SHOT Show represents the start of the outdoor sports show season for the majority of manufacturers participating in SHOT Show, so even if you are on the waiting list for SHOT Show exhibitor space, setting up for Industry Day at the Range can be your first stop before heading to other shows — but it’s the one stop where you’ll have the media and retail buyers looking for you and your products.

To register you company for the exhibitor space that best suits your products and needs, please visit Space is limited, so we urge all our exhibitors to make their plans early. Have questions? Contact Kelsey Puryear, or 843-410-2739 ext. 102. We look forward to seeing you there next year!


Chris Dolnack is Senior Vice President and Chief Marketing Officer for the National Shooting Sports Foundation. Follow him on Twitter at @ChrisDolnack.