Many small businesses are sitting on a wealth of information that can help them improve their business practices, marketing and customer engagement, but few know how to collect and apply that information. Firearms ranges are no exception to this. Thankfully, today we have a number of solutions that can easily harness the customer data around us and define the road to improvement — and profits.

Designed for today’s range owners, both those with existing facilities and those developing new footprints, the SHOT Show University session “Data Collection for Small Businesses” will teach attendees how cloud computing and internet-connected sensors, with their decreasing costs, are quickly aiding data collection. You’ll also learn why these applications are starting to make inroads with retail and range businesses. The presentation will focus on some of the new sensing and tracking technologies that utilize video cameras, microphones, WiFi and RFID chips to increase customer engagement, monitor range operations, track inventory and even correlate customer traffic with real-world events like weather and sporting events.

Bryan Stear Headshot

Bryan Stear

“Data Collection for Small Business” will be moderated by Bryan “B.A.” Stear, owner and operator of Shoot Indoors, an indoor firing range located in the Denver suburbs. He also runs a successful shooting range consulting service, helping entrepreneurs and venture capital firms to smartly design and locate new ranges by optimizing business plans through the use of data analytics and demographics. Stear spent the first half of his career designing satellites and performing data analytics, but always had the ambition to open a shooting range that would change the entire industry. He accomplished that dream by building Shoot Indoors, which utilizes his own TAPER-Range patent-pending design that cuts equipment costs significantly.

Taking place Monday, Jan. 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class. Anyone attending SHOT Show University can take part in the learning tracks of their choice.

Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University.

Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at to learn more about our wide variety of sponsorship options.

View the full SHOT Show University agenda and speaker lineup