Exhibitor Marketing Toolkit

Boost Traffic and Sales On Site with Our Easy Marketing Tools

Face to face is powerful for winning over customers. Start the conversation and your marketing campaign now to promote your booth at the 2019 SHOT Show. Our easy-to-implement marketing tools will encourage current clients and potential new customers to come see your products and interact with your team first-hand at this year's show.

Our Quick Disclaimer for Using SHOT Show® Materials

The “SHOT Show®,” “SHOT®,” and “Shooting, Hunting and Outdoor Trade ShowSM” names, logos and images are trademarks or registered trademarks of the National Shooting Sports Foundation, Inc., which takes great strides to protect the SHOT Show brand. Subject to the SHOT Show Trademark Branding Guidelines posted below and also found on the Exhibitor Resource Center Webpage, registered and verified exhibitors are granted a non-exclusive, royalty-free, revocable license to use these trademarks in their advertising and marketing materials, including websites, up to and during the 2019 SHOT Show. Use of show trademarks for profit or gain or for other non-fair use purposes is prohibited without NSSF's prior written permission.

View the 2019 SHOT Show Trademark and Branding Guidelines full document

Review Important Deadlines for Your Booth

Add these important deadlines to your calendars to ensure your company doesn’t miss out on key exposure opportunities.

2019 SHOT Show Key Exhibitor Deadlines

The SHOT Show Logo

Spread the word! Let your colleagues and customers know you are exhibiting at the show by posting an approved SHOT Show logo or a “2019 Official Exhibitor” logo on your website, in print ads or in any marketing materials. Use EPS for print and PNG for web.

EPS (for print)  |  PNG (for web)

EPS (for print)  |  PNG (for web)

The SHOT Show NEXT Logo

If you are a 2019 SHOT NEXT Pavilion exhibitor, post an approved NEXT logo on your website, in print ads or any marketing materials to highlight that you'll be exhibiting in this new pavilion.

EPS (for print)  |  PNG (for web)

Download SHOT Show Web Ads

Customizable Web Ads

Quickly and easily customize an official SHOT Show web ad with your company name and booth number. Click the link below, input your company name and booth number, and download your new web ad instantly. Save the ads and use them to raise awareness of your company’s booth at the 2019 SHOT Show.

The 350×120 ad is perfect to include in your email signature.

The 828×315 is designed to be a Facebook Cover Image for you to place on your social media page.

Standard Web Ads

Click any of the sizes below to download the right ad format for you, and then post on your website, in emails, on social media or in your email signature.

Customizable Digital Invitation

Email a professional invitation customized with your company name, booth number and product description to your clients. Click the link below, input your booth number, write a 50–60 word description of your services, and upload your company logo. Once you hit submit, your personal invitation automatically populates. Distribute this personal invitation via email, product shipments, statement stuffers, on social media, and on your website.

Please enter a 100 to 500 character message

GIF, JPG or PNG files with an RGB color profile under 2MB

Get Started with Our Copy Samples

Not sure what to say? The following copy samples will jumpstart your communications, and provide simple templates for successful and customized marketing messages.

Schedule a Press Conference

Do you have new products, services or company updates you want to announce to the press? The SHOT Show offers limited slots to hold a press conference during the show.

Schedule a Press Conference

Promote Celebrities and Special Events in Your Booth

One very fast way to attract visitors to your booth is by hosting your own company or industry celebrities. Notify the SHOT Show team of the date and times of these celebrity appearances, and we'll promote the appearance for you.

To submit information about a celebrity appearance at your booth, log in to your Exhibitor Dashboard.

Visit Exhibitor Dashboard

Practical Tips for Onsite Teams

The following articles recap sessions from the SHOT Show's Exhibitor Academy. They provide first-hand, practical tips from the professionals you may be trying to attract to your booth. Download and print these reference materials when prepping your booth, sales or marketing teams for the 2019 SHOT Show.