Retailer Seminar

Choice A: Run your store through gut instinct and by what you think you know about your customer and their buying habits, hoping your business decisions turn out right.

Choice B: Utilize the wealth of industry data provided by your trade association to reveal what’s really going on with today’s shooting enthusiasts and know you’re making decisions that will produce profits and increase customer loyalty.

Jim CurcurutoIf you picked Choice B, then our 2018 SHOT Show Retailer Seminar “Understanding the Current Customer Base via NSSF Research” is one you won’t want to miss. During this session, NSSF Director of Research and Market Development Jim Curcuruto, will review the consumer data available to today’s FFLs and explain how that data can help you better understand the marketplace. The presentation will cover trends identified by indicators such as NICS, excise taxes, firearm production and hunting license sales, as well as provide a review of recent consumer studies on optics and concealed carry markets, among others. Current shooting sports participation data will also be discussed, along with messaging proven to help grow your customer base through recruitment, retention and reactivation. The session will also include a lengthy Q&A session, and registered attendees will receive a free PDF version of NSSF’s most popular report, our newly updated, 200-page Industry Reference Guide (a $95 value).

Working with NSSF members and in accordance with NSSF strategic goals, Jim Curcuruto creates and communicates the overall research strategy for NSSF. He initiates and oversees the majority of market research projects, manages NSSF’s research coordinator and directs the activities of several contracted market research firms. With NSSF since 2009, his professional experience encompasses sales, marketing, advertising and research and analysis.

The Retailer Seminar “Understanding the Current Customer Base via NSSF Research” takes place the third day of the 2018 SHOT Show, Thursday, Jan. 25, from 10:30-11:30 a.m. Registration for the 2018 SHOT Show is now open, and buyers and range owners successfully registering to attend the show can then register for various Retailer Seminars and other educational events.

Sponsorship opportunities are available for Retailer Seminars and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at to learn more about our wide variety of sponsorship options.

See the full lineup of 2018 SHOT Show Retailer Seminars