Creating Customer Experience - Retailer Seminar

Today’s FFL customers want much more than just a place to buy some ammo and shoot the breeze. Give them the experience they want with a staff your competition will envy.

In today’s marketplace, having the best facility in the best location isn’t enough to separate you from your competition. Customers select your business because of the experience you offer. That experience can only happen with a fantastic team of employees, but to build that team, you need to clearly identify your business vision and then share that vision with your staff.

During the 2018 SHOT Show Retailer Seminar “Building a Company Culture That Sets You Apart from the Competition,” you’ll discover how to structure your facility’s personnel, tools for hiring more effectively, the metrics for assessing your company’s performance and how reviewing each team member’s performance works to everyone’s benefit. These are the keys to building your Dream Team and a premium customer experience.

“Building a Company Culture That Sets You Apart from the Competition” will be presented by

Taylor HaydenTaylor Hayden, owner of Blackstone Shooting Sports, a 27,000 square-foot indoor shooting range and retail firearms store located in Charlotte, North Carolina. Before starting Blackstone, Hayden was a corporate attorney at a large southeastern law firm representing private and public entities in all areas of corporate structuring, financing and equity transactions and mergers and acquisitions. In addition to operating Blackstone, he is the managing member of Boost Business & Legal Advisors, a business improvement company that focuses on helping small and medium-sized businesses address the legal and operational challenges facing them today.

The Retailer Seminar “Building a Company Culture That Sets You Apart from the Competition” takes place the second day of the 2018 SHOT Show, Wednesday, Jan. 24, from 9:00-10:00 a.m. Registration for the 2018 SHOT Show is now open, and buyers and range owners successfully registering to attend the show can then register for various Retailer Seminars and other educational events.

Sponsorship opportunities are available for Retailer Seminars and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at to learn more about our wide variety of sponsorship options.

View the full lineup of 2018 SHOT Show Retailer Seminars