SHOT Show University - firearms industry

A look at how other businesses are succeeding at improving customer service can provide insight to businesses looking to make changes.

Hank Yacek - Firearms industry successIn the world of retail, owners need to capitalize on every sale opportunity, not because the shop down the road or a competing manufacturer might steal the sale, but because a myriad of entertainment options is what competes for discretionary consumer spending funds. Take a step back and think: How are other industries driving consumer expectations of what great customer service looks like both now and for years to come?

Our 2018 SHOT Show University session “Maintaining Retail Relevancy” works to answer that question by looking outside the firearms industry and analyzing the ways others are molding customers and defining great customer service. At the end of this session, you will walk away with an enhanced perspective of what being “retail relevant” means today and what you can do to not only stay relevant, but be one step ahead of your competition.

The session “Maintaining Retail Relevancy” will be presented by Hank Yacek. Yacek has nearly a quarter-century of industry expertise, with a career that has included a number of roles ranging from warehousing to owning his own retail establishment. In 2011, Yacek joined AcuSport, one of the country’s leading distributors of firearms, ammunition and shooting sports goods, as its Director of Retail Development/Business Consultant. In that capacity, he leads The Edge, AcuSport’s training and management program that works with independent retailers to create a winning customer experience in their stores.

Taking place Monday, Jan. 22, the day before the 2018 SHOT Show opens, SHOT Show University is NSSF’s premier learning experience for retailers and range owners, providing business owners of all experience levels ways to improve their businesses. The forum is comprised of four learning tracks: Range, Compliance, Retailer 101 and the Master’s Class. Though anyone can attend any learning track, those established FFL businesses seeking further success are especially encouraged to participate in the Master’s Class track.

Registration for the 2018 SHOT Show is now open. Buyers and range owners successfully registering to attend the show can then register to participate in SHOT Show University and other events. NSSF Members receive a discount on their registration fee to attend SHOT Show University.

Sponsorship opportunities are available for SHOT Show University and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at to learn more about our wide variety of sponsorship options.

View the full SHOT Show University agenda and speaker lineup