Sure, you need Facebook and Instagram, but if you want to really reach new customers, YouTube is the place to be.
To succeed online, small retailers must place a higher premium on targeting audiences online. Video advertising is one of the most advantageous ways to do this, since video consumption is growing at an unprecedented rate, especially with mobile users. But especially for small retailers, YouTube offers huge advantages over other social media platforms. For instance, its “Explainer” videos are a great way to grab customer attention and greatly increase the likelihood of them making a purchase through your FFL. In addition, pre-roll, mid-roll and banner ads on third-party videos are a great way to advertise niche products to highly targeted audiences — and you only pay for the ads when they are watched in full. Our 2018 SHOT Show Retailer Seminar “Using YouTube and Digital Paid Ads to Grow Your Small Business” will show you how to do all these things and more.
This Retailer Seminar will be moderated by Ron Weber, a technology expert with more than 20 years’ experience in high-tech businesses ranging from start-ups to Fortune 500 companies. Weber is a sought-after speaker, presenting at many conferences across the U.S. on topics related to digital advertising, websites, social media, email marketing and more. His session at SHOT Show will focus on educating FFLs and range owners about these tools and how to use them to expand their market share online.
The Retailer Seminar “Using YouTube and Digital Paid Ads to Grow Your Small Business” takes place the first day of the 2018 SHOT Show, Tuesday, Jan. 23, from 10:30-11:30 a.m. Registration for the 2018 SHOT Show is now open, and buyers and range owners successfully registering to attend the show can then register for various Retailer Seminars and other educational events.
Sponsorship opportunities are available for Retailer Seminars and other SHOT Week events. Contact Chris Tatulli, NSSF Director, Exhibit and Sponsorship Sales, at firstname.lastname@example.org to learn more about our wide variety of sponsorship options.