With 2,500 members of the media from the United States and around the world expected to cover the 2017 SHOT Show, there is a limit for the number of journalists that can be reasonably and fairly accommodated. Both specialized media routinely covering the shooting, hunting, outdoor and law enforcement trade may be assigned credentials until the limit is reached. A deadline for applying and assigning media credentials may be put into effect at any time at the discretion of the NSSF Communications team.
Media registration for the 2017 SHOT Show will open in October. Our advice to media wishing to attend the 2017 SHOT Show is to apply for credentials early to avoid the cutoff date. Be sure to read the application requirements and restrictions below.
Media credentials for the 2017 SHOT Show will be provided solely at the discretion of the NSSF Communications team and will be based on the following criteria:
No media from foreign countries other than those working for outlets regularly covering hunting, shooting, firearms and firearms-related products will be credentialed for the SHOT Show.
Media must PRE-REGISTER for credentials; there will be NO ONSITE REGISTRATION of media. Please familiarize yourself with the Badge Types and the requirements for each one by reviewing the information.
Industry Day at the Range will combine Media Day and Buyer Day and take place Monday, January 16, the day before the SHOT Show opens.
The day will be split into two sessions:
All invites are submitted by exhibitors. Invitations to attend Industry Day at the Range will be emailed in the fall.
Registration for Industry Day is separate from SHOT Show registration; if you receive an invitation to attend Industry Day, please be sure to also complete your SHOT Show media registration.
Media must meet specific eligibility requirements to receive credentials to cover the show. Approval of media credentials is at the sole discretion of NSSF.
The criteria listed below allow NSSF to evaluate media’s eligibility for attending SHOT Show and help address concerns of SHOT Show exhibitors about maintaining a professional business-to-business environment at the show. Media who are requested to provide credentials during the registration process must do so; failure to provide the necessary credentials will cause a delay or outright denial of your application. Documents, such as a press card or letter of assignment, should be emailed as a link or digital file. If you do not have digital versions, fax a copy by following the instructions emailed to you after submitting your application for credentials.
Media-Editorial Badge Requirement:
Broadcast Badge Requirement:
IMPORTANT: Unauthorized filming of exhibits or close-ups of individuals will result in the revocation of all media credentials and may jeopardize admission into future SHOT Shows.
NOTE: Some video crews may be escorted by Press Room staff to and from their interview locations on the show floor.
Media applications from national media or media not related to the industry will be considered on a case-by-case basis. Because the SHOT Show is run for the benefit of the shooting, hunting, outdoor and law enforcement industry, a demonstrated record of reasonable objectivity, fairness and balance in past coverage of the industry will be considered.
Media representatives are reminded that the SHOT Show is a private trade show whose primary purpose is to provide a positive business environment for manufacturers, distributors, retailers and others in the shooting, hunting, outdoor and law enforcement industries.
NSSF requires all media to conduct themselves in a professional manner and to ask permission before taking photos, video or audio recordings. We understand that it may be necessary to obtain certain establishing shots of the show floor to complete an assignment. However, we ask that you not shoot close-ups of any booths, persons or products without permission.
NSSF requires all media to defer to exhibitors who do not want to be interviewed or have their products photographed or videotaped. At its discretion, NSSF may provide an escort for video crews on the show floor. Unauthorized filming, photography or audio recording, or unprofessional behavior, will result in the immediate revocation of media credentials and removal from the premises, and may jeopardize admission into future SHOT Shows.
NSSF reserves the right to bar from this and future events any press badge holder who attempts to solicit services, products, advertising or subscriptions from press, registrants or exhibitors.