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Retailers and Ranges

Committed to retail and range success.

For 40 years, the SHOT Show has been the largest and most comprehensive tradeshow resource for retail businesses and range operations. With extensive networking possibilities, non-stop education seminars, and more than 1,600 exhibitors showcasing the newest and hottest products in firearms, ammunition and shooting and hunting accessories, the SHOT Show is a must-attend event.


Must-See New Product Center

sponsor-uscca-sponsored-byBe one of the first to see the hottest new products on the market. The New Product Center is a compilation of the best new inventory potential for your business. Complimentary scanners allow you to scan the products you like with product details, manufacturer information, and exhibit location downloading directly to your mobile app.

More than 350 exhibiting companies

More than 400 new products displayed


Exclusive Education for Retailers

NOTE: NSSF members qualify for education discounts.

SHOT Show University
Monday, January 22

Leadership, economic forecasting and other important topics such as compliance issues, OSHA, marketing, e-commerce—SHOT Show University is an incredible, one-day conference that dives into important topics and presents the lessons learned from influential industry leaders and high-profile keynote speakers.

Always held the day before the official show opening, SHOT Show University is a great way to kick off your show experience.

SHOT Show University sells out months in advance. Don't delay enrollment.

2018 course schedule coming soon.

Retailer Sessions
Tuesday, January 23–Thursday, January 25

Topics in the Retailer Seminars are developed from inquiries and feedback received all year long from businesses like you and a special retail advisory council.

Learn more about important industry challenges, better management practices, and ways to make your business stand out. Retailer Seminars run throughout the SHOT Show giving you flexibility to mix each day with education and exhibits.

Last year, more than 90% of Retailer Seminars sold out early. Pre-registration is required, and available on a first-come, first-serve basis to attendees registered as retail or range operations.

2018 Course schedule coming soon.

Photography or recording of seminars by participants is NOT permitted.